From Excel Chaos to Professional Influencer Tracking
Marketing agency needed a professional solution to track influencer campaigns instead of managing everything in Excel spreadsheets.
DIMABAY GmbH
Marketing Agency
Employees
10
Project Duration
8 weeks
Services Used
The Challenge
DIMABAY had no proper tracking system for their influencer marketing campaigns. Everything was planned to be stored in Excel lists - campaign data, influencer performance, discount codes, and billing. This was not only time-consuming but also unprofessional when influencers had to view their data through shared spreadsheets.
Our Solution
We developed a custom dashboard application where each influencer has their own secure login to view their statistics and track their discount codes. DIMABAY can create new campaigns, monitor which influencers perform best, track redeemed codes, and generate billing reports for each influencer - all in one central platform.
Before
The Starting Point
No tracking system for influencer campaigns
Messy, unorganized Excel spreadsheets
Unprofessional appearance when sharing data with influencers
After
The Result
Clean, professional dashboard for all stakeholders
All campaign data centralized in one place
Professional impression on influencers with dedicated login
Measurable Results
↑8h
Weekly hours saved
↑100%
Campaign transparency
↓90%
Less manual billing effort
What They Say
"The team at CYBX IT works fast, reliably and thinks ahead. The collaboration was excellent on both a professional and personal level! A clear recommendation!"
Sabrina Kobelt
Projekt Managerin, DIMABAY GmbH
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